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How it works

From sign-up to live.

Five steps. Three short ones are yours, the build is ours, and one is optional. Your site usually goes live within about a week of signing up. Texts turn on once the phone carriers approve your business.

01
You · one form

You sign up

You pay, and you enter your legal business name, address and EIN exactly as they appear on your IRS EIN letter (the CP 575, or the 147C that replaces it). If you have the letter, you upload it too.

Phone carriers require this before we can send texts in your business's name.

If the carriers say no

If they reject it because the details you gave us don't match your IRS letter, the first fix is included. After that, each further resubmission caused by those details costs $75, and we tell you in writing before we charge it.

If a rejection is our fault, there's no charge.

02
You · one DNS record

You add one setting to your domain

We email you one DNS record, word for word. You (or whoever looks after your domain) add it. Or we do it with you on a screen share.

It puts your new site on a subdomain, such as book.yourspa.com. It doesn't touch your email or your current website.

What it looks like

Type  CNAME
Name  book
Value (we send you this)

Your main address moves over to the new site later, after texting is approved.

03
Us · usually about a week

We build

We set up your site with your name, phone, address, colors, logo and booking link. Your site usually goes live within about a week.

Texts turn on once the carriers approve your business. That can take from a few days to a few weeks, and the carriers control the timing. Until then, booking confirmations go out by email.

If we're waiting on something

We remind you by email and text on days 2, 4 and 7. The agreement asks you to reply within 3 business days. Every day we're waiting on you, including those 3, is left out when we count our deadlines.

04
You · one call to your phone company

You forward missed calls

You keep your phone number. Your phone company forwards unanswered calls to a number we give you, and that number texts the caller back. Nothing gets ported.

If your phone service can't forward calls, the missed-call text can't run, and the price is the same.

Voicemail

If a caller leaves a voicemail on that number, you get a text with their number and a one-tap call back, and an email with the recording.

The texts to you also wait for carrier approval. The email works from day one.

05
Optional

Send photos or a logo

If you'd like to swap any, send them over. Otherwise we use what's on your preview.

Photos we supply

If you ever leave with your account paid up, your copy of the site includes the photos you gave us, not the ones we supplied.

After you're live

We keep it up to date.

You email us what should change. You don't need to learn a website builder.

  • Up to 10 small changes a month are included: anything already on your site that takes us 30 minutes or less, like a price, a photo, your hours or a treatment. Done within 3 business days. More than 10 in a month: they wait for the next month, or $75 each to do them sooner.
  • Something not working? Email hello@fontusmarketing.com. We reply within 1 business day (Monday to Friday, except US federal holidays, Central Time). The fix itself may take longer.
  • Bigger jobs, like a new page or a redesign, get a written quote first.
  • If you ever leave, you get your contact list and, if your account is paid up, a copy of your website's pages with the photos you gave us. Online booking, reminders and texts stop, because they run on our systems. Your domain was always yours.

Questions

The things spa owners ask first.

Do I have to change my booking software?

No. If you book through Vagaro, Square, Fresha or Moxie, you keep it, at the same price. The Book buttons on your new site go straight to it, and it keeps sending its own reminders, and any no-show messages it sends, instead of ours. We add the missed-call text.

Will any of this touch my email?

No. The one record you add only creates the new subdomain, and it doesn't touch your email or your current website. When your main address moves over later, you make the change or let us make it. Either way, only your website records change, not your email records.

Can patients pay a deposit when they book?

Yes, if you use our booking. You connect your own Stripe account, and deposits go straight to you. If you don't connect one, deposits are off.

Do the texts come from my number?

Not from your main phone line. They come from the new number we set up and register in your business's name, the same number your missed calls forward to. Never from Fontus's number.

Why do texts take a while to turn on?

US phone carriers make businesses register before they can send texts like these. They check your legal name, address and EIN against your IRS letter. Approval can take from a few days to a few weeks, and the carriers control the timing. Until then, booking confirmations go out by email.

What if I have more than one location?

Each location needs its own agreement, its own $1,500 setup fee and its own monthly or yearly price, with its own calendars, phone number and texting registration.

See it before you decide.

Book a fake appointment at our demo spa and watch your phone. It takes about a minute.